Experiments

How AiSDR uses AiSDR
Wins, misses, and the math

AiSDR-Lab-Experiments.sheet
LIVE
ExperimentCategoryDiffStatus
AI memes in last email vs. no memesCopyEasyCompleted
Built-in deliverability vs. DIY infraStructuralHardCompleted
AI-personalized outreach vs. templated sendsStructuralMediumCompleted
Connection accept: note vs. no noteStructuralEasyIn progress
Deliverability factors (opens + links) on repliesStructuralEasyIn progress
All lowercase letters vs. regularCopyEasyIn progress
Shareable asset in the sequenceCopyEasyIn progress
Useful resource vs. "Book a meeting" CTACopyEasyIn progress
"We ran this on AI" label vs. no labelCopyVery easyIn progress
Mailbox with photo vs. withoutStructuralEasyIn progress
Question subject line vs. statementCopyEasyIn progress
Morning vs. lunch vs. evening sendStructuralVery easyIn progress
Single signal vs. stacked signalsProspectingEasyTo do
Email-first vs. LinkedIn-firstChannelEasyTo do
Multichannel vs. email-onlyChannelEasyTo do
Longer hyper-personalized vs. shorter copyCopyEasyTo do
Showing 16 of 16 — scroll for more; the full sheet has every column →

Get the full experiment tracker:

  • Setup and sample size for every test
  • The primary metric and the actual result
  • The caveats, and the tests that failed
  • A link to the full write-up on each one

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Every write-up is a playbook you can run yourself

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What are the use cases?

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Use cases overview↗

How is this different?

Compare AiSDR to what you're using today

vs Traditional SDR teams↗ vs Outbound tools↗ vs Generic AI email tools↗ vs Lead generation agencies↗ vs Sales engagement platforms↗

Does this actually work?

Real results from real customers

Case studies↗ Wall of love↗
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Frequently Asked Questions

What counts as a test, and what makes the cut.

What makes it onto the sheet?

A test earns its spot when it changes one variable, runs matched ICPs in each arm, uses a primary metric we set before starting, and runs for at least four weeks. No cherry-picked windows. You can watch each one move from Planned to Running to Complete, and the write-up goes live once it's done.

Do you publish the losing tests too?

Yes. The first post in the series is one: memes didn't move reply rate, and per-lead conversion came out worse. We publish the losses the same way we publish the wins.

Can I run these tests on my own campaigns?

Yes. Every write-up lists the ICP, the sequence, the metric we watched, and what we'd change next time. It's a method you can copy.

Whose campaigns do the results come from?

Two sources: our own campaigns, and real client campaigns run on AiSDR. Client results are anonymized. No names, no logos, no identifying details, just the setup and the numbers. If a client is happy to be named, we ask first.

Who runs these?

Our marketing team runs AiSDR's own campaigns. Clients run theirs, sometimes with help from our GTM team.

How often do new experiments go live?

Whenever one finishes. We don't rush them. Subscribe and the sheet updates the moment a new row turns Complete.